Recipients for 2013-14
Canadian Safe Boating Council
The Canadian Safe Boating Council (CSBC), a not-for-profit, non-government organization, has received funding for up to $909,400 for a 3-year national project.
The project supports regulatory compliance and raises knowledge and awareness of safe boating practices among boaters through prevention, promotional campaigns and research activities.
The three main components of this multi-faceted project are: 1) a National Boating Safety Promotion Campaign, which will include various events and media campaigns, production & dissemination of communications materials, etc; 2) a Grass Roots Safety Initiative, which will create opportunities to leverage investments that are responsive to local needs; and 3) Research and Analysis, which will include a quantitative tracking research study to measure and track boating safety attitudes and behaviours among Canadian boaters, a multi-phased research and analysis program, and a research dissemination strategy. The project will maintain and further develop sustainable linkages across a wide range of partners, both nationally and at the local level.
Canadian Red Cross – Atlantic Zone
The Canadian Red Cross (CRC), a not-for-profit, non-government organization, has received funding for up to $228,063 for a 2-year regional project.
The CRC will deliver a boating safety education and awareness program targeting families and younger boaters throughout New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.
The Project will include the hiring and training of summer employees who will carry out presentations and demonstrations at federal, provincial, municipal and private parks throughout Atlantic Canada. The focus in cottage areas will be on hunters and anglers. They will be giving safety demonstrations centering on how to protect yourself when a small craft (e.g. canoe) capsizes; they will provide the steps to take to minimize cold water shock, presentations on the importance and benefit of wearing personal floating devices (PFD); and offer a PFD loaner program in areas of need to eliminate the cost of purchase as a barrier to PFD use. In partnership with the Canadian Safe Boating Council (CSBC), media opportunities will be matched with local boating safety officers to facilitate the boating safety message. The CRC intends to use the CSBC suite of boating safety materials suitable for use on community cable networks. CRC will also work closely with the Ground Search and Rescue team in NFLD & Labrador to further enhance this opportunity throughout the Maritimes.
Association Maritime du Québec
The Association Maritime du Québec (AMQ), a not-for-profit, non-government organization, has received funding for up to $286,502 for a 3-year provincial project.
The AMQ’s project will target permanent boaters to encourage them to adopt safe boating behaviour on and around water, with the goal of making safe boating practices the norm among boaters.
During the implementation of the campaign, the AMQ intends to use the greatest number of media outlets possible and enlist stakeholders as partners who have experience in each type of boating activity. The project will have six main goals: 1) to conduct a study on users of the Québec waterways; 2) to integrate TC’s Safe Boating Guide to their existing bilingual Nautiguide; 3) to produce video clips to be broadcasted on the Web; 4) to produce and disseminate a radio campaign in all regions of Québec; 5) to produce and disseminate safety campaigns specific to each marine sector by way of marinas, sports federations, regional sports clubs/associations and sports stations; and 6) to set up an exhibition/booth to highlight all types of PFDs during the AMQ’s boat shows, as well as other boat shows in which the AMQ participates.
Regional District of Alberni-Clayoquot
The Regional District of Alberni-Clayoquot is a municipal government that has received funding for up to $23,925 for a 1-year municipal project.
The project will center on delivering a boating safety awareness program directed at local youth (aged 8 to 18 years) and tourists who visit Sproat Lake, B.C. This year the project will build on their life jacket usage program, focus on proper boating safety etiquette, and encouraging boaters not to drink and boat. The Program will provide orientation and basic training to Sproat Lake Marine Patrol (SLMP) members to develop new school programs for older children and enhance the existing program activities. They will deliver the program at local schools commencing in June 2013 prior to the summer break. They propose to update existing materials and develop new communication materials such as posters, pamphlets and brochures promoting safe boating practices for distribution at local schools, campgrounds, parks and tourist information centers. They will also conduct Pleasure Craft Courtesy Checks (PCOC) at boat ramps around Sproat Lake to ensure boaters have all the necessary safety equipment.
Canadian Power & Sails Squadrons – Recreational Vessel Courtesy Checks
The Canadian Power and Sails Squadrons (CPS), a not-for-profit, non-government organization, has received funding for up to $75,750 a 3-year national project.
The CPS will continue to raise public awareness of boating safety issues and increase the level of pleasure craft operators following safe boating practices by offering the boating public a basic Recreational Vessel Courtesy Check (RVCC). The RVCC will cover the required on-board safety equipment, operator competency, vessel licensing and awareness of related safety issues.
Paddle Newfoundland and Labrador
Paddle Newfoundland and Labrador (PNL), a not-for-profit, non-government organization, has received funding for up to $12,465 for a 1-year regional project.
The project will improve kayak safety and wider awareness of kayak safety in the province through programs and communications with a focus on three locations: Corner Brook, Gander and St. John’s. The project will involve the publishing and distribution of a kayaking newsletter that includes safety messages, organizing in-season safety days, and providing kayak safety courses to PNL members and non-members. They will provide weekly kayak safety sessions in enclosed swimming pools during the winter months; present safety lectures and discussions; and make presentations to schools during the pre-season to prepare them for the boating season. Additionally, they will invite an internationally recognized expert paddler to the PNL annual retreat to provide hands-on instruction and lectures related to safety practices and skills development.
Conseil québécois du nautisme
The Conseil québécois du nautisme (CQN), a not-for-profit, non-government organization, has received funding for up to $60,000 for a 3-year provincial project.
The project will involve a media-based boating safety campaign spanning the summers of 2013-2015. Each year’s campaign will begin around the Victoria Day long weekend to coincide with the North American Safe Boating Awareness Week (SBAW) Campaign. The CQN will organize a press conference and solicit interviews to kick off the boating season in Montreal. Press conferences will include: demonstrations and displays of boating safety equipment; information on coldwater shock and hypothermia; rules of the waterways for boaters; and the Pleasure Craft Operator Competency Card. The CQN will develop targeted boating safety messaging for news wires, radio interviews and the internet during each summer. The CQN website will also be updated annually to include the new messaging as well as information surrounding the events of the campaign.
The project involves a media-based boating safety campaign to raise awareness and knowledge of boating safety issues which coincides with the annual North American Safe Boating Awareness Week (SBAW) Campaign. The CQN develops targeted boating safety messaging for news wires, radio interviews and the internet during each summer.
www.conseilquebecoisdunautisme.com/fr/accueil.php (french only)
Conseil de gestion du basin Versant de la rivière Restigouche
The Conseil de gestion du basin Versant de la rivière Restigouche, a not-for-profit organization, has received funding for up to $18,759 for a 1-year inter-provincial project.
The project aims to increase knowledge among users of the Restigouche River and its tributaries on the elements of water safety, especially regarding the laws and regulations that are in place, proper equipment and boating behaviours. The project will focus on organizing conferences and participation at events. Information on boating safety will be made available by distributing pamphlets, posters and flyers, and will be supported with a strong police presence during the 2013 boating season. The project will take place in both Québec and New Brunswick and is supported by the RCMP and the Sûreté du Québec.
South Eastern Alberta Search and Rescue Association
The South Eastern Alberta Search and Rescue Association (SEASARA), a not-for-profit, non-government organization, has received funding for up to $13,500 for a 1-year local project.
The project will use a three-pronged approach to increase boater safety, based on the consequences of not following boating safety regulations that, in turn, results in emergency responders/SAR personnel having to look for the victim(s). The campaign will have news coverage of SAR technicians practicing swift water rescue skills and conducting a search. They will provide interviews with local media, emphasizing their key messages and providing them with quick facts on boater fatalities, alcohol, and necessary equipment to have on board. They will also conduct Pleasure Craft Courtesy Checks (PCCC) at local boat docks.
Fédération québécoise du canot et du kayak
The Fédération québécoise du canot et du kayak (FQCK), a not-for-profit, non-government organization, has received funding for up to $62,497 for a 3-year provincial project.
The boating safety awareness/prevention campaign “On the water, it goes without saying” will cover three boating seasons and take place across Québec. It will raise awareness of the risks associated with being on the water (i.e. weather, currents, other users, etc.) and simple actions to take on water to improve safety and save lives. They will use a series of short video clips, pictograms and stickers that represent each risk factor to inform boaters. The sticker will be affixed on all boats manufactured, sold and leased in Québec. Also, they will place posters in various sales and rental locations, as well as advertisements in various print and web media.
www.canot-kayak.qc.ca (French only)
Canadian Coast Guard Auxiliary Pacific, Inc.
The Canadian Coast Guard Auxiliary - Pacific Region, a not-for-profit, non-government organization, has received funding for up to $68,538 for a 1-year provincial project.
The project is a voluntary Vessel Safety Survey (VSS) program that is the on-water extension of their Pleasure Craft Safety Checks (PCSC) program. The VSS survey will look for basic safety equipment on-board, as well as provide information on trip planning and safety preparedness. Participants whose vessels meet the minimum requirement of safety standards will receive a decal as well as a safety incentive package that includes information on boating safety and small safety supplies. Crews will conduct the VSS program in areas frequented by anglers, paddlers, power boaters and sailors.
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