From April 2007 to March 2011, eTV outreach activities provided over 255,691 Canadians with hands-on experience and information about advanced vehicle technologies at more than 80 outreach events held across the country. Participating in various events allowed the program to share test results with Canadians, highlighting the performance of advanced vehicle technologies in order to help encourage their introduction into the Canadian market.
The eTV program participated in several major events, such as the Canadian International Auto Show, Canada’s largest automotive show, and the World Energy Congress, an international forum with participants from academia, government, energy producers, industry and international organization. eTV also participated in smaller scale events, which included community events, environmental fairs, local auto shows, and presentations to schools and local groups.
Program representatives participated at various national and international conferences and tradeshows to present key results, from testing and evaluation activities, to stakeholders, industry and other government departments in order to enhance their knowledge of various advanced vehicle technologies.
Additionally, the eTV program hosted three media events at Transport Canada's Motor Vehicle Test Centre, in Blainville QC. Journalists were invited to hear about the program's latest advanced vehicle test results and activities. As a result of these media events, several national newspapers and television stations published stories letting Canadiansknowthat new technologies like electric vehicle technologies are right around corner.
In addition to events, outreach activities included working in partnership with the Canadian Science and Technology Museum Corporation (CSTMC) on projects such as the development of an Edukit and Virtual Program around the theme of vehicles and the environment, both geared to high school students and teachers. Both the Edukit and the Virtual Program on green vehicle technologies will be available for the 2011-2012 school year. For more information about these educational products, we invite you to visit the CSTMC web page. The eTV program also worked with the CSTMC on Just Around the Corner, anexhibition area that is part of the broader In Search of the Canadian Car exhibit, which opened in June 2010 at the museum. The primary objective of this exhibit was to explore some of the perceptions that Canadians have about electric vehicles. The Tesla Roadster, one of eTV’s fleet vehicles and the first battery electric vehicle to be sold in Canada, was on display at this exhibit to demonstrate that you don’t have to sacrifice innovative design and performance for the sake of the environment.
In the final year of the program, the eTV continued to undertake various outreach activities to inform Canadians about advanced automotive technologies, with a particular focus on vehicle electrification. The program developed a primer document and video, in partnership with industry, to help inform Canadians about hybrid, plug-in hybrid and battery electric vehicle technologies. eTV also continued to distribute the program’s quarterly newsletter, Green Wheels, there will be also more details available in the eTV Program final report which will be published in Fall 2011.
Interested in learning more about the new vehicle technologies on the horizon? eTV's newsletter, Green Wheels, will help to keep you informed. Sign up now and never miss another issue.