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6. Déploiement de programmes Allego au Centre-ville de Montréal

Déploiement de programmes Allego au Centre-ville de Montréal

Centre de gestion des déplacements du Centre-Ville de Montréal (CDG) is a non-profit organization whose mission is to encourage corporate executives, developers, building managers and institutions to promote the use of alternative modes of transport by their employees or clients. CDG fosters and coordinates cooperative efforts of the private and public sectors.

What are they doing?

This project aims to raise the awareness of environmental problems related to transportation among large employers in downtown Montréal and encourage them to adopt measures to reduce their employees' or clients' car trips by:

• Establishing a transportation service and coordination centre for downtown businesses, developers, property managers and institutions. This enables public-private collaboration on transportation demand management projects. This centre will be known as the CDG-Centre-ville;
• Developing promotional tools to publicize services to downtown employers and employees (an Internet site, a newsletter, booth displays); and,
• Conducting outreach campaigns to recruit employers and have them promote alternative modes of transportation adapted to the needs of their employees or clients (shuttles, carpooling, transport pass, etc.), through a program known as Allégo.

This project will result in employees and clients opting for alternative modes of transportation that will help improve quality of life and ensure a sustainable future for the downtown area.

What did the project accomplish?

Notable results include:

To meet its objectives, the Centre de gestion des déplacements du centre-ville de Montréal developed several different tools and ran several events to raise awareness and provide information to employees to assist them in changing their travel habits. These tools include brochures explaining their services, posters and other advertising media to promote the service and the development of a display booth. The Centre de gestion also participated in several events including the launch of the centre with a press conference, participated in Car Free Day Montreal, and was a major partner in VéloFête.

• 15 employers recruited, 2 Allégo programs underway, 1 program abandoned by employer, 2 programs awaiting deployment
• At one business, la Cité Multimédia, results show a 1% reduction in the modal share of the single occupant vehicle
• Bicycle sharing at offices: 10 participating businesses, 25,000 employees served, 57 bicycles available for use at 12 offices, resulted in over 2,000 trips
• 9,998 visitors to the web site between September 19, 2003 and February 20, 2004
• 2,500 copies of a brochure of the organization's services sent to 500 businesses in May 2003
• Events resulted in contact with 183 organizations and businesses and 116,818 individuals
• 3 mentions of the organization on provincial TV (CBC and TVA), 3 articles in newspapers and 2 other written articles.

Where can you find more information?

Voyagez futé Montréal

Date modified:

2010-02-03

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