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Fondation québécoise en environnement

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Fondation québécoise en environnement  engages in projects and activities using various multimedia tools, such as television, radio, exhibits and magazines to raise public awareness on issues such as climate change, environment and sustainable transportation.

What are they doing?

They are developing a media campaign to promote and disseminate a public awareness message about sustainable transportation:

  • A Public Service Announcement, 30-60 seconds in length, is being developed for showing in Cineplex Odeon movie theatres throughout Quebec for four weeks to an estimated 900,000 people.
  • Wider distribution of the message is being explored with television broadcasters.
  • Participant feedback will include a short questionnaire to measure the change in awareness about sustainable transportation issues.

Status

Project to be completed by December 31, 2001.

Where can you find more information?

www.fqe.qc.ca/

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Date modified:
2010-02-03