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6. S-M-A-R-T Movement: Save Money and the Air by Reducing Trips

S-M-A-R-T Movement: Save Money and the Air by Reducing Trips

Phase 1: Greater Toronto Area

Pollution Probe is a Canadian charitable organization that works in partnership with all sectors of society to protect health by promoting clean air and water. It defines environmental problems through research, promotes understanding through education and presses for practical solutions through advocacy.

What are they doing?

Pollution Probe's S-M-A-R-T Movement is a flexible trip reduction program designed to help workplaces reduce their employees' solo car trips. The program is customized to best meet the needs of individual workplaces. . S-M-A-R-T Movement is currently working with six large workplaces in the Greater Toronto Area: DuPont Cnaada, Enbridge Gas Distribution, Exhibition Place, Nelvana, The Town of Markham and Transamerica Life Canada. S-M-A-R-T Movement sustainable transportation alternatives include group commuting (public transit, carpool), schedule changes (telework, flex time) and active commuting (walking, cycling).

A program coordinator at Pollution Probe is available to help S-M-A-R-T companies design and implement a customized trip reduction plan. The coordinator links companies with local transportation organizations, helps to conduct an employee baseline and follow-up transportation surveys and assists in planning and delivering information sessions among other services and information provided. A clearly organized, step-by-step manual can also guide company coordinators through all aspects of designing, delivering and promoting a successful program.

What did the project accomplish?

Pollution Probe piloted this flexible program with five large organizations. An easy-to-follow, step-by-step guidebook, posted on Pollution Probe's website, makes the program simple to implement. Pollution Probe also has an in-house coordinator available as an additional resource for participating companies. Notable results include:

• 80,000 people reached
• Contacted individuals in 45 companies
• Seven out of ten program participants said they became more aware of the benefits of sustainable transportation and related issues, and more concerned about related health impacts
• Step-by-step manual on Pollution Probe's website to help on-site coordinators implement trip reduction programs
• Town of Markham reduced its greenhouse gas emissions by 5,604 kg in one year
• Enbridge and Town of Markham cut their air pollutants by 380,000 kg a year

Where can you find more information?

Saving Money and the Air by Reducing Trips (S.M.A.R.T.) - report

Date modified:

2010-02-03

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