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Road Safety and Motor Vehicle Regulation |
Road Safety Fact Sheet |
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The National Occupant Restraint Program (NORP 2010) is an important element of Road Safety Vision 2010 — an ambitious partnership approved by the federal, provincial and territorial ministers responsible for transportation and highway safety to make Canada's roads the safest in the world. The objective of the National Occupant Restraint Program is to achieve a minimum 95% national seat belt usage and the proper use of child restraints by all motor vehicle occupants. Transport Canada's contribution to this program of promoting seat belt usage is to conduct observational surveys.
In September 2006, Transport Canada conducted an observational survey of seat belt use in rural communities across Canada. In 2006, for the first time, data on cell phone use by drivers was also collected.
Rural Canada was defined as towns with a population of fewer than 10,000 but more than 1,000 that are located outside any census metropolitan area or census agglomeration1. The survey targeted all occupants of light-duty vehicles, which include passenger cars, light trucks, minivans and sport utility vehicles (SUVs). The survey, which occurred over the week of September 15 to September 21, involved 249 sites. Each observation period was two hours long and took place during daylight hours (between 7:30 a.m. and 18:30 p.m.). A total of 41,137 vehicles and 60,616 occupants were observed during the course of the survey.
1. To be more exact, the definition used in this survey also includes those communities that have a population over 10,000 but are not classified as census agglomerations in Statistics Canada 2001 census.
Seat Belt Usage by All Occupants by Province or Territory

Seat Belt Usage by All Occupants by Light Duty Vehicle Type
Seat Belt Usage by Gender of Driver and Vehicle Type
Seat Belt Usage by Age Group of Driver
Comparison of the Rural Survey Results from 2002, 2004 and 2006
| Jurisdiction | 2002 | 2004 | 2006 |
|---|---|---|---|
| Newfoundland and Labrador | 86.3% | 85.0% | 85.4% |
| Prince Edward Island | 76.7% | 66.3% | 95.3% |
| Nova Scotia | 90.5% | 83.6% | 90.4% |
| New Brunswick | 90.6% | 86.5% | 88.9% |
| Quebec | 91.2% | 89.3% | 91.2% |
| Ontario | 85.1% | 87.9% | 89.2% |
| Manitoba | 80.8% | 91.3% | 86.9% |
| Saskatchewan | 85.7% | 88.3% | 82.8% |
| Alberta | 77.3% | 82.5% | 86.3% |
| British Columbia | 79.7% | 86.3% | 87.4% |
| Yukon | 53.9% | 65.9% | 77.9% |
| Northwest Territories | 77.1% | 66.4% | 83.9% |
| Nunavut | 22.9% | N/A | N/A |
| Rural Canada | 85.0% | 87.1% | 88.6% |
Comparison of the National Surveys for 2004-2005 and 2005-2006
| Jurisdiction | 2004-2005 | 2005-2006 |
|---|---|---|
| Newfoundland and Labrador | 87.0% | 87.2% |
| Prince Edward Island | 81.4% | 88.2% |
| Nova Scotia | 88.7% | 91.0% |
| New Brunswick | 85.9% | 87.2% |
| Quebec | 90.9% | 91.1% |
| Ontario | 92.1% | 92.1% |
| Manitoba | 92.1% | 91.3% |
| Saskatchewan | 93.7% | 92.9% |
| Alberta | 82.9% | 83.4% |
| British Columbia | 91.6% | 91.7% |
| Yukon | 81.5% | 86.9% |
| Northwest Territories | 75.1% | 80.2% |
| Nunavut | N/A | N/A |
| Canada | 90.5% | 90.8% |
Driver Cell Phone Use by Jurisdiction
Chart 5 shows that an estimated 2.8% (± 0.2%) of drivers were using a cell phone. Prince Edward Island, Quebec, Ontario, Alberta, Yukon and the Northwest Territories were at or above the national average. Newfoundland and Labrador, Nova Scotia, New Brunswick, Manitoba, Saskatchewan and British Columbia were below the national average. No data was collected in Nunavut in 2006.
Road Safety Vision 2010 is targeting a decrease of 30% in the average annual number of road users killed or seriously injured during the 2008–2010 period compared with 1996–2001. Sub targets include reducing casualties resulting from non use of restraint systems and decreasing casualties resulting from crashes occurring on rural roadways.
The rural seat belt wearing survey summarized here represents one of a number of important Vision 2010 initiatives undertaken by the National Occupant Restraint Program (NORP 2010) Task Force. The results from this survey show that the usage of seat belts in rural Canada continues to be lower than that in urban areas of Canada. The results of this survey will help build a business case for the adoption of measures to meet the NORP 2010 goal of increasing seat belt usage rates in rural Canada from 88.3% to 95% by 2010.
In the fall of 2007, Transport Canada plans to conduct a survey of urban communities and their rural fringes that will complement the 2006 rural survey.
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